Corporate support for employee volunteering programs is good business.

Corporate support for employee volunteering programs is good business. 

An article titled 'Corporate Volunteerism proves a smart business move' noted that corporate volunteering is "an exciting phenomenon" in the volunteering sector. "It can bond teams going through change, and bridge differences often overlooked in the hubris of 'business as usual" and 'The benefits can be both social and fiscal. In addition to giving back to the community, corporate volunteering can boost staff retention and wellbeing and enhance brand recognition.'

Corporate support for employee volunteering is good business.  Engaging with employees and ensuring that there an alignment of interests between employees, the organisation and the charity will aid in ensuring  the success of the volunteering program.

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Social issues, a Company’s role and Transparency

An article titled 'Consumers Believe Brands Can Help Solve Societal Ills' stated that a 'study, which polled 8,000 people in eight countries, including the U.S., found that a company’s position on a social issue can drive purchase intent just as much as the features of a product.'

Having regard to how much a company often invests into product development and the marketing of its product, taking some time to identify its position on social issues and then to be transparent as to that position, can provide the Company, in addition to potential benefits to society, enormous financial returns on a relatively small investment.  

Choosing the 'correct' position is clearly important.  A company should continually engage with its stakeholders to understand their views and expectations as this will assist the organisation to mitigate some of the risks around taking a position on a social issue.

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